Features and Benefits of EdNET Insight Membership

Industry Reports

• Annual State of the K-12 Market Report. This overview of the K-12 education market is based upon large-scale surveys of instructional and technology decision makers at the district and state levels and authored by highly regarded industry analysts. Shaped with input from member companies and filled with hundreds of tables and figures, this insightful analysis is essential reading for a thorough and up-to-date understanding of the K-12 education market.
• Post-Release Briefings with EdNET Insight senior analysts to discuss the annual State of the K-12 Market report and align the report’s findings with companies’ tactical and strategic challenges. There are three types of briefings:
  • Online – A 90-minute webinar for all members at the Basic and Standard levels
  • Dedicated Online – A custom one-hour webinar for each Premium-level member
  • On-Site – A custom two-hour on-site briefing for each Enterprise-level member
• Insight Reports on aspects of and developments in K-12 education and the education industry. Released quarterly, many of these high-level, strategic reports are authored by prominent analysts in the education industry, and topics are selected with input from member companies. Past topics include education funding, cloud computing, and mobile computing.

Research and Consulting Services

• Insight Research. Members at the Standard level and above receive one custom research project per year—a Tier 1 project at the Standard and Premium levels and a Tier 2 project at the Enterprise level.
  • Tier 1: Competitive Analysis (up to 4 companies) or E-Survey Plus (minimum of 150 completed email surveys of up to 10 questions you create; includes data file, verbatim responses, cross tabulation of data by key demographic variables, and a written analysis report of the findings)
  • Tier 2: Competitive Analysis (up to 8 companies), E-Survey Plus (as described above), Customer Satisfaction Study (a survey using your customers’ email addresses), or an Educator Insight (a survey of educators’ reactions to your marketing materials)
• Annual Audits. Members at the Premium and Enterprise levels choose one of three audits every year: a Marketing, Sales, or Web Audit.
  • Marketing Audit provides a thorough evaluation of your direct, events-based, social media, and other marketing strategies with recommendations for improving marketing outcomes.
  • Sales Audit is a thorough evaluation of your sales programs, processes, and performance with recommendations for increasing sales and improving customer retention rates.
  • Web Audit delivers an in-depth assessment of your website, including user experience, SEO and back-end data analysis, and a competitive review of your social media initiatives.

Information Services

• Insight Roundtables, held online every other month, with EdNET Insight’s analysts and industry and/or education experts. Topics and panelists are selected with input from member companies.
• Data Files from the large-scale surveys done for the State of the K-12 Market report, provided in Excel and SPSS formats to members subscribing at some levels.
• Online Archive
  • All members have access to the State of the K-12 Market and Insight reports from EdNET Insight, as well as the recordings and presentation decks from Insight Roundtables and Release Briefings.
  • Members subscribing at Standard or above levels also have access to education and industry reports, survey data files, and other online resources.

Member Community

• Member Event at EdNET
• EdNET Registration for members subscribing at some levels